Nine design tips to help turn browsers into buyers.

According to the U.S. Department of Commerce, online consumer sales in 2002 topped $45.5 billion dollars, an increase of more than 30 percent over the previous year. While many people look at those figures and be impressed, especially in this economy, I can’t help but wonder what if? What if online sellers made it easier for consumers to actually purchase products from them?

The fact is many online sellers would do well to remember the plight of Hansel and Gretel. They were taken deep into the forest with nothing to guide them, and wandered around for days before finally finding their way home. In the meantime, they were nearly eaten by the wicked witch.

That’s the way many consumers feel when they use the Internet to shop – lost in the woods with little to guide them. It’s no wonder that shopping cart abandonment rates are still hovering between 98 and 99 percent.

All is not lost however. There are some simple, proven ways to help consumers find their way through the eCommerce forest. Follow these steps and you’ll have a happy ending – namely the purchase of your products.

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