Amazon Mechanical Turk Launches New Web-Based Tools That Bring the Power of an On-Demand Workforce to Businesses Worldwide

Amazon Web Services LLC ("AWS"), a subsidiary of Amazon.com Inc. (NASDAQ:AMZN), today launched a new set of web-based tools for Amazon Mechanical Turk that make it easy for businesses to use Mechanical Turk to outsource work to an on-demand, scalable workforce via a simple graphical interface--in just a few minutes and without writing any code. The new web-based interface guides business users through the process of designing Human Intelligence Tasks (HITs), publishing up to hundreds of thousands of HITs simultaneously, monitoring worker activity, and retrieving work results. Previously, businesses without software development expertise or who didn't have software development resources to spare either needed to individually enter and retrieve each HIT (which was time-consuming) or could not leverage Mechanical Turk for the thousands of tasks they needed done. These new web-based tools are now available in addition to the existing set of APIs software developers have been using to integrate Mechanical Turk into their applications. Businesses can take advantage of these new tools by visiting http://www.mturk.com.

"Until today many businesses were unable to take advantage of Mechanical Turk's on-demand, scalable workforce because they did not have programming skills or their developer resources were committed elsewhere. With these new web-based tools, any business, in just a few minutes, can submit work that requires human intelligence to a workforce of hundreds of thousands workers from over one hundred countries," said Sharon Chiarella, Vice President of Amazon Mechanical Turk. "This is an opportunity for businesses to get important work done quickly, inexpensively, and with quality."

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