Designing Websites for Business Success

Learn how to architect a website that meets all of your business objectives, and how to communicate with the technical and creative teams who build it for you.
A one-day workshop for the marketing person who has to play a leadership role in getting a site designed right; those designers and programmers who need to gain a better insight into the business aspects of web design and development.

This course teaches a seven-step structured approach to website development. It clarifies technical terms and concepts and provides powerful methodologies and guidelines for making sure that the site you build delivers on business objectives - while satisfying customer needs.

You'll learn about user experience and user-centred design and what it means to deliver a compelling customer experience on your website.You'll learn how to define - and communicate - your website vision and objectives, and how to translate them into a realistic development plan for that all your development team can buy into and build upon.

You will learn the principles of great web design, from the perspectives of visitor usability, visual appearance, site and content architecture, technical functionality, marketing purpose, and effective e-commerce.

The workshop explores the concepts of cross-media style and experience branding, examines how web 2.0 trends like consumer generated content and online social networks can be incorporated to maximum effect, and illustrates learning points with many examples both brilliant and bad.

You will learn how to research and define all of the requirements for your site, so development teams are always on the same page. You'll also learn how to specify technical and creative design details of your site, the attributes of effective content and content management strategies, and you'll learn the language and concepts that allow you to discuss these with designers, information architects, programmers, or IT people.

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