10 ways to prepare your website for Christmas

It's that time of the year again - with just 77 sleeps until Christmas, it's time for online retailers to start panicking about their key selling period.

While normal bricks and mortar retailers have the luxury of shutting up shop every night, the internet is open 24/7 and online retailers know their shopfronts require constant attention.

Good design, strong traffic infrastructure and perfect search engine optimisation are just a few of the problems online retailers face coming up to Christmas. Hal Pritchard, chief executive of online kitchenware retailer Everton Online, says e-retailers should already be thinking about their holiday strategies.

"Christmas is twice as busy as any other time, which makes it difficult from a logistical point of view. Preparations start during September and if you get that done, you'll survive. When you get into November and December, it's done, you can't change anything,"

Here are the top 10 tips from online retail experts in order to prepare your website for the Christmas season.

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