Web Shop Design: Using Flash Effectively

The question as to what and how much animation is appropriate for a Web site has plagued Web developers ever since the early days of the Internet. While tools such as Flash now include smart features that overcome some of their early limitations, this doesn't mean that every site needs Flash content. In this article, I'll explain some of the benefits and disadvantages of Flash and tell you what you need to do to make sure Flash works for you and not against you.

Flash: The Good and Bad

Flash is a common plug-in with Adobe research showing that 99 percent of Web users have Flash available. So, it is fair to assume that anyone visiting your site can probably view Flash content. If you choose to use Flash, one thing you'll like about it is that it is pretty much browser independent so you can expect your Flash movie to look the same in all browsers, which is not the case with HTML or CSS.

On the downside, Flash movies, particularly those that have not been designed correctly, can be slow to download and display leaving a delay between when the visitor gets to your site and when the content starts to play. This can be particularly annoying when a Web site is created entirely in Flash — a visitor won't see anything until the site has loaded. This experience is bad enough when using a DSL or broadband connection, and for dial-up users it's even worse.

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