Design a Logo - The Ultimate Guide

Logo design is arguably one of the most important and valued areas of design. A quality logo design combined with the branding of an organization or company can become one of the most powerful forces in today’s society. If you love logo design as much as I do, then I am sure you will enjoy these logo design tips and resources.

LOGO DESIGN TIPS

Concepts, Concepts, Concepts!

I like to believe there’s a perfect concept out there for every project, but the hard part is finding it - or at least something close to it. The only way to do this is to brainstorm like crazy. Start looking up competitors, do Google image searches, write down keywords, do some mind mapping, and make sure you put everything down on paper! You don’t want to come up with a great idea only to forget it the next morning.

Nothing like Sketching

A lot of designers like to go straight to the computer, but the power of sketching is often underestimated. You can quickly sketch out multiple concepts and create variations to see what works and what doesn’t - in a matter of minutes. The computer will slow you down so be sure to break out the sketch pad, colored pencils, markers or whatever you prefer - and start sketching away.

Did you know? Large design companies will often sketch out dozens of pages of logo concepts before they even touch a computer mouse. Take a tip from the pros and focus on your sketches first.

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