Web Design Tips: Three Ecommerce Web Design Trends

Like fashion and architecture, web design enjoys an ever changing ebb and flow as trends become popular, become mainstream, and then become passé. To maintain a modern and aesthetically-pleasing look, web designers should examine current trends, estimate their staying power, and implement those techniques that will have the best and longest effects.

In this edition of "Web Design Tips," I am going to share some trends that I think are worth following.

Content Sliders

Content sliders, which are also called slideshows or carousels, have been around in ecommerce for a few years (i.e., box store behemoth Walmart has had a slider on its website since 2007, if memory serves). Content sliders are great for at least three reasons.

First, content sliders provide interaction. Adjusting a slider gives customers an opportunity to interact with the site.

Next, content sliders convey professionalism. As simple as content sliders are to implement, they demonstrate a level technical prowess, which many online shoppers equate with professionalism.

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