Information Technology Keys Web 2.0 Deployments

Individual technologies still see uneven awareness among IT professionals. Junior staffers often are the ones who are aware of the most cutting-edge Web 2.0 tools, while CIOs and senior managers are more likely to be unaware or skeptical. This dichotomy is changing; Forrester has seen an increasing number of CIOs set the Web 2.0 agenda.

IT departments are taking a more active role in the acquisition and deployment of Web 2.0 technologies, according to Forrester Research. Budgetary controls, the need for integration and technical skills, and the growing importance of Web 2.0 tools are all putting IT departments in the driver's seat.

"Technology product managers and marketers will need to not only deal with these departments but also appeal to them outright," says Forrester's G. Oliver Young. "Those that can do so most effectively stand to close more deals, shorten the sales cycle and grow deployments more easily."

Forrester recently conducted an online survey of 262 IT professionals to find out how IT departments view Web 2.0 tools and what role these departments play in their adoption. Among the findings:

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