Crawler Friendly Web Design

"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren't hard to create and can be attractive to both search engines and human visitors at the same time.

Moderator: Gillian Muessig, President, SEOmoz

Speaker:
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Shari asks how many of us have heard this session before, and lets us know that the presentation has been changed. The presentation will be available for download. Do download – there's a lot of good information in the presentation.

Shari makes clear that this session is not based on her personal design preferences, but the session is based on statistics and data. She is getting PhD in HCI with a specialization in search engines. Many of the slides she shows today are not even from her clients, but ones that illustrate her points.

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