The Mobile Web Industry Takes Center Stage

It's still early in the development of the mobile Web. The majority of the iPhone Web apps currently available are cool little tools created by a developer for kicks or because they want a better way to access a Web site. While many people get that the mobile Web has potential, most companies still need to figure out how to profit from it.

Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For many years, that was the typical experience of someone surfing the Web using a mobile phone or PDA, at least in the U.S. Although some content Relevant Products/Services providers offered stripped-down versions of their sites specially designed for mobile users, most did not, and reading a page designed to be viewed on a PC on the small screen was about as much fun as sitting in a dark room reading a newspaper by flashlight.

Today, the mobile Web environment is in a period of rapid change, thanks in no small part to Apple's iPhone. From the phone's introduction in June, 2007, through March, 2008, 5.4 million iPhones have sold, and to date developers have created more than 17,000 sites or "Web applications" optimized for the device.

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