Creating a Web Site for Your Green Business

So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done your homework, you probably have a marketing plan for your business (it’s wise to make it part of your business plan). One of the most important pieces of your marketing plan should be your company web site. Your web site will be the first impression many of your clients and customers have of your business, so it’s important to invest the time and money necessary to create a well-designed, informative, easy to use, and sustainable web site.

Not only does your web site offer you a chance to market your company, it’s also an opportunity to exercise your commitment to sustainability. One way to green your marketing is to make the web your primary advertising focus. Through e-mail newsletters, online ads, and promoting your domain name on all company correspondence, you can drive traffic to your web site and cover a lot of marketing ground without having to waste paper. Focusing your advertising efforts on the internet means less printed advertising, which means less paper waste and fewer pollutants released (the printing process and ink pigments create a lot of them).

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