Outsourcing Projects

Thursday, June 19, 2008

Web 2.0: Too Smart by a Half?

Ah, yes, it’s time to update your blog, check your tweets on Twitter, update your LinkedIn connections, and Web 2.0-ify your life. Or maybe you’re feeling pressured to 2.0-ify your company?

As businesses rush to follow Web 2.0 ephemera, what effect are applications having on people and their ability to just get stuff done? Does the mere fact that a widget exists mean that a user experience is somehow better?

Many innovations come through in Web 2.0 implementations. Users are presented with a wide variety of controllable, malleable, formable experiences. Lightweight engineering solutions break the stranglehold of ponderous approaches that have stifled innovation.

And yet…what is the impact of so many choices? Will the Web 2.0 generation’s epitaph be, “They died with their options open?” When is too much choice too much? In addition, a rush to add the coolest glows and shapes and transitions might win over marketing suits but lose users.

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