Thanks in no small part to the iPhone, the mobile Web is about to get a lot more crowded, and a lot more useful. The iPhone's interface has made it easier to read Web pages that were originally designed for desktop browsers. However, site owners who want to take the mobile Web a step further have found ways to improve the user experience in terms of both content and context.
Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For many years, that was the typical experience of someone surfing the Web using a mobile phone or PDA, at least in the U.S. Although some content providers offered stripped-down versions of their sites specially designed for mobile users, most did not, and reading a page designed to be viewed on a PC on the small screen was about as much fun as sitting in a dark room reading a newspaper by flashlight.
Today, the mobile Web environment is in a period of rapid change, thanks in no small part to Apple's (Nasdaq: AAPL) iPhone. From the phone's introduction in June, 2007, through March, 2008, 5.4 million iPhones have sold, and to date developers have created more than 17,000 sites or "Web applications" optimized for the device.
But this isn't a story about the iPhone, per se; it's a story about designing for the mobile Web. The iPhone was just a catalyst of sorts, bringing buzz, investors and new technology to the sector. As a result, the mobile Web design and customer experience bar has been raised.
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Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For many years, that was the typical experience of someone surfing the Web using a mobile phone or PDA, at least in the U.S. Although some content providers offered stripped-down versions of their sites specially designed for mobile users, most did not, and reading a page designed to be viewed on a PC on the small screen was about as much fun as sitting in a dark room reading a newspaper by flashlight.
Today, the mobile Web environment is in a period of rapid change, thanks in no small part to Apple's (Nasdaq: AAPL) iPhone. From the phone's introduction in June, 2007, through March, 2008, 5.4 million iPhones have sold, and to date developers have created more than 17,000 sites or "Web applications" optimized for the device.
But this isn't a story about the iPhone, per se; it's a story about designing for the mobile Web. The iPhone was just a catalyst of sorts, bringing buzz, investors and new technology to the sector. As a result, the mobile Web design and customer experience bar has been raised.
Read More Article...
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