As tempting as it may be, our expert advice is not to get carried away with flashy, superficial gimmicks. Websites need careful planning and consideration of how they will be used to be effective. Here are some points to consider:
Adele Poole at Hotlizard believes that creating an effective web site presence in 2008 is the sum of many parts. She says: “Three to four years ago clients and suppliers would be focused on the creative design and/or functionality requirements but now it is imperative to focus more holistically on what will deliver. It is really about focussing on your target audience and looking at what traffic and results you are looking to achieve, so creating the basic framework for optimisation and accessibility is paramount and ensuring that this matches with the focus, theme and marketing message of the site.”
Kelvin Newman, Natural & Social Search Manager at Site Visibility Ltd advises very structured pages for easy jobsearching. He says: “I don’t think I’ve ever had a short job title in my whole career; and I’m not alone, it’s worth remembering when structuring your site. The search engines and candidates love ultra targeted pages, don’t just have a page just for management positions have one for senior management roles, trainee managers and any other way you divide up your sector. It helps visitors to your sites find exactly what they are looking for and at the same time helps you capturing the valuable ‘long tail’ search engine traffic.” He also suggests what to avoid: “Despite being the world biggest search engine Google still hasn’t worked out how to use the on site search tools on your job board.
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Adele Poole at Hotlizard believes that creating an effective web site presence in 2008 is the sum of many parts. She says: “Three to four years ago clients and suppliers would be focused on the creative design and/or functionality requirements but now it is imperative to focus more holistically on what will deliver. It is really about focussing on your target audience and looking at what traffic and results you are looking to achieve, so creating the basic framework for optimisation and accessibility is paramount and ensuring that this matches with the focus, theme and marketing message of the site.”
Kelvin Newman, Natural & Social Search Manager at Site Visibility Ltd advises very structured pages for easy jobsearching. He says: “I don’t think I’ve ever had a short job title in my whole career; and I’m not alone, it’s worth remembering when structuring your site. The search engines and candidates love ultra targeted pages, don’t just have a page just for management positions have one for senior management roles, trainee managers and any other way you divide up your sector. It helps visitors to your sites find exactly what they are looking for and at the same time helps you capturing the valuable ‘long tail’ search engine traffic.” He also suggests what to avoid: “Despite being the world biggest search engine Google still hasn’t worked out how to use the on site search tools on your job board.
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