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Tuesday, May 13, 2008

Oracle president Charles Phillips: Evangelising Enterprise 2.0

Oracle is setting up a dedicated Web 2.0 organisation, although president Charles Phillips admits there is still confusion in the market about the nature of Enterprise 2.0. So what is Phillips' Enterprise 2.0 pitch?

With all the noise surrounding Enterprise 2.0, Oracle is putting its money where its corporate mouth is and setting up a dedicated Web 2.0 organisation to evangelise to CIOs worldwide.

It's partly a response to confusion in the market about what Web 2.0 implies. Oracle president Charles Phillips revealed in London last week that he's been meeting a lot more CIOs than he has in the past but has found that there are varying levels of understanding.

“Every company has similar issues,” he said. “They are struggling to get to simplified computing environments. But in Europe they are not as far along the Enterprise 2.0 curve as they are in the US. Companies are building an architecture that is open and expandible and it's that architecture that most large organisations are evolving to.

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