Consumer confusion is the result of many individual problems when it comes to website design and development services, but in a nutshell, it boils down to the rapid growth of the Web and the lack of competitive measure available. Here are ten tips to lay that confusion to rest.
Molly E. Holzschlag
Waking up from a snooze on the way to Australia recently, I chatted a bit with my seatmate over prelanding tea. This well-dressed Englishman's work is to purchase a variety of IT services, and his company has a wide variety of needs and concerns. During our conversation, it became clear that, while he was aware of industry buzz terms such as Ajax and Web 2.0, he admittedly had little idea what they really meant, nor how to find top-quality Web design and development services and solutions for a fair price.
As we chatted, it became crystal clear to me, as a long-time educator and advocate for professional integrity and best practices in Web development and design, that the buyers of services-the consumers, if you will-have been getting short shrift for a very long time. If I had one valid HTML page for every confused client who's told me something akin to "We paid for the most expensive of the three companies, and it turns out the least expensive is cleaning up the mess they made of our site," I could hand you back a very tidy Web.
Consumer confusion is the result of many individual problems when it comes to website design and development services, but in a nutshell, it boils down to the rapid growth of the Web and the lack of competitive measure available. There are few college degrees in the field and there's little to no relevant professional certification. Even fewer people are capable of measuring a company's quality against any professional standards since the entire field lacks that measure, at least for now.
In an effort to assist CIOs and other technology buyers who are required to make seemingly blind decisions as clearly as possible, I offer the following 10 tips. I hope that folks such as my seatmate on that flight will suffer fewer stumbles and greater wins when purchasing Web design services.
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Molly E. Holzschlag
Waking up from a snooze on the way to Australia recently, I chatted a bit with my seatmate over prelanding tea. This well-dressed Englishman's work is to purchase a variety of IT services, and his company has a wide variety of needs and concerns. During our conversation, it became clear that, while he was aware of industry buzz terms such as Ajax and Web 2.0, he admittedly had little idea what they really meant, nor how to find top-quality Web design and development services and solutions for a fair price.
As we chatted, it became crystal clear to me, as a long-time educator and advocate for professional integrity and best practices in Web development and design, that the buyers of services-the consumers, if you will-have been getting short shrift for a very long time. If I had one valid HTML page for every confused client who's told me something akin to "We paid for the most expensive of the three companies, and it turns out the least expensive is cleaning up the mess they made of our site," I could hand you back a very tidy Web.
Consumer confusion is the result of many individual problems when it comes to website design and development services, but in a nutshell, it boils down to the rapid growth of the Web and the lack of competitive measure available. There are few college degrees in the field and there's little to no relevant professional certification. Even fewer people are capable of measuring a company's quality against any professional standards since the entire field lacks that measure, at least for now.
In an effort to assist CIOs and other technology buyers who are required to make seemingly blind decisions as clearly as possible, I offer the following 10 tips. I hope that folks such as my seatmate on that flight will suffer fewer stumbles and greater wins when purchasing Web design services.
Read More Article...
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