It is easy to make a dorky web page. It’s also easy to make a very nice, clean, professional-looking web page even if you don’t have much design experience. Often the difference, even for beginning designers, is simply a matter of eliminating certain features that are guaranteed to make a page look amateurish. I’ve been going through the list of things that people - designers and non-designers - from around the country have cited as the things that make the difference between a well-designed and a poorly designed web page.
Here’s a list of ten additional design elements that will increase the usability of virtually all sites:
- Place your name and logo on every page and make the logo a link to the home page (except on the home page itself, where the logo should not be a link: never have a link that points right back to the current page).
- Provide search if the site has more than 100 pages.
- Write straightforward and simple headlines and page titles that clearly explain what the page is about and that will make sense when read out-of-context in a search engine results listing.
- Structure the page to facilitate scanning and help users ignore large chunks of the page in a single glance: for example, use grouping and subheadings to break a long list into several smaller units.
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